3 business changes to power your new year

2020 has been an extremely difficult year for all of us, and businesses around the world have had to react quickly to ensure they remain afloat, with employees safely and efficiently working from home. As a result, many businesses have struggled to maintain a high number of inbound calls and new business wins. In this blog post, we provide 3 simple methods to start your 2021 off in great form.

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1. Create a professional presence

SME businesses in particular have struggled with the impact of COVID-19, many of which looking into new ways to increase inbound calls and continue business as usual. However, despite the Coronavirus causing big problems, there may be another reason for the lack of inbound calls and a static customer base.

According to recent study, 86% of consumers say that authenticity is a key factor when deciding which brands to choose. It has also been reported that 81% of consumers say they must trust a brand before making a purchase.

Looking at this from a personal perspective, it's safe to say that most of us are more likely to choose a brand, product or service from a trusted company using a legitimate "@companyname.co.uk" email address rather than a personal "dave@hotmail.co.uk" address that could be anyone. Having a professional business web domain and email address enables you to create that trusted and reputable brand, helping you to stand out from your competitors.

Searching for a new Business Domain can be a tedious task. Telecoms World work with the leading domain registrars and do all the work for you. Simply tell us what your ideal domain looks like and our IT experts will provide you with a list of suitable options matching your business specification. We can then partner your selected domain with the latest Microsoft Office 365 software.

2. Measure your marketing success

Marketing your business through multiple channels can be an effective way to increase inbound calls and bring in new business. However, with numerous campaigns across multiple locations, it can be tricky to report on which marketing campaign is generating the most leads.

Attaching individual Local Marketing Numbers to marketing campaigns allows you to activity monitor the success of each using Call Analytics. Once you have identified which campaign is receiving the highest number of calls, you can then amend your marketing strategy to focus on successful areas whilst reducing costs in others.

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As an example, let’s say you are a skip hire company placing multiple adverts across Kent including flyers, billboards, local newspapers, and radio. Each advert/marketing campaign is placed in a different area with an individual local number associated to it. Each of these numbers can be analysed to identify which areas are attracting the highest number of calls, enabling you to review each campaign in-depth to further develop your business.

At Telecoms World, we not only provide thousands of Local 01/02 Numbers, but can also support your business by providing detailed Local Marketing Number Call Analytics for each. This enables you to review each number assigned to each location and focus your efforts on high-performing areas whilst looking to improve your marketing strategy in others.

3. Understand your employees

Employees are often considered to be the most important aspect to your business. Your colleagues are the driving force in increasing sales, maintaining customer satisfaction, and developing business growth. Therefore, truly understanding how your team works is critical to maintaining positive relationships, internally and externally.

By recording and listening back through business calls, you can see exactly how your employees operate and respond to customers, allowing you to focus on the exact area of training required to improve your sales and customer service teams. Telecoms World Call Recording uses a secure and easy-to-use online management portal to search recordings by a range of parameters including dialled number, callers' number, date, and time.

The future looks bright

As technology continues to develop, it’s an exciting time to review your current systems and processes, particularly when starting fresh for the new year. Telecoms World have now officially joined the G-Cloud 12 framework, enabling us to continue to provide secure and reliable cloud-based services for improved business continuity and performance to all business sizes.

For more information on how we can support your business to start the year positively, please contact our friendly team of experts on 0800 774 7772.

Telecoms World

Unit 2/3 Kingfisher House
New Mill Road
Orpington
Kent BR5 3QG

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