Stadiums, theatres, museums, hotels, etc are essentially
home to thousands of people – a large group of people who are open to engaging
marketing campaigns and enjoying a common interest. Think about a live sporting
event you attended. Did you have great seats? Did you get lost whilst on a
mission for nachos? Did you buy any merchandise? Did you miss a big play whilst
at the toilet?
Capturing user information, creating dynamic advertising
with instant purchasing, and offering live viewing of the event offers a fantastic
customer experience. By encouraging
people to use their mobile device to sign into free stadium WiFi, for example, allows
the stadium to see who is online, how often they attend events at the stadium
and what they’re interested in. This allows the venue, promoters and
advertisers to send relevant news and information to the captive audience,
ranging from announcements about upcoming events, through to the travel updates
when leaving the venue gives an enhanced experience for the fans.
Turn a Saturday in the
cheap seats into a weeklong event with great content, like snippets of
the event or team wins to look out for. Building excitement over time can
convert single-ticket purchasers into season-ticket holders.
and have
worked with a wide range of network installations and venues since 2006. We
ensure that you can be hands-on with the engagement and offer you a scalable,
flexible and reliable range of WiFi solutions that support your drive to
increase Return On Investment.
Various venues such as theatres, museums, conference centres
and shopping centres (to name a few) across the world have seen huge impact on
their marketing ROI using WiFi engagement. The WiFi can easily be segmented for
specific use so that there’s access for everyone with no loss of speed. For
example, management can access their own segment of WiFi, separate from
customer WiFi usage.
Build it right, and you’ll find your customer will happily
engage with your marketing campaigns and purchase opportunities.
Find out more about our Venue and Stadium Business WiFi and how it can benefit your business.
Or call our dedicated sales team on 0800 774 7776
Telecoms World
Unit 2/3 Kingfisher House
New Mill Road
Orpington
Kent BR5 3QG
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