Whilesigning up to Twitter and handing out flashy brochures is great, it won’tguarantee customers will be knocking down your door for your service. Peopleare bombarded with thousands of messages every day, getting people to takenotice of your business takes a little ingenuity. 

We have put together 7 top tips on some simplemarketing to help you market your business and stand out from your competition.

1. Partnerup with others
   Why not team up with other companies that offercomplimentary services? Create a system that rewards both businesses withreturn customers to create long-lasting relationships. 
   
   
2. Getto know your customer
   What else does your customer need? In today’smarket the customer is saturated with messages and options. Ask your customersfor feedback and provide them with a service that sets your business apart fromthe rest. 
   
   
3. Jumpon the bandwagon
   Take advantage of trending topics or stories.For example, if a company has come under criticism for not providing a valuableor genuine service then produce your own material discussing how your businesscan. 
   
   
4. Usevideo
   Why not invest in video marketing? It’s often anoverlooked medium, however websites such as Youtube generate huge virality at alow cost. Remember to be both creative and informative, no one wants to watch avideo that will put them to sleep. 
   
   
5. Contestsand competitions
   We’re all suckers for a giveaway. Running acompetition through your social media platforms is a great way to increasefollowers. Request a share or retweet for competition entry and gain maximumexposure for your buck. Ensure the prize will appeal to your target demographicand publicise it through all social media platforms. 
   
   
6. Beyour own advertising
   Create a moving billboard by advertising on yourcompany cars. 
   
   
7. Gaugeyour success
   The success of traditional marketing methodssuch as television advertisements and flyers is harder to quantify than digitalmarketing. It’s difficult to count the number of people who have seen youradverts, or quantify which method is the most effective and brings the highestROI. 
   
   

Effective marketing can be the difference between success and failure for a small business. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. There are so many ways available to promote your business but you may be worried about the cost in doing so, especially if there’s little or no return on investment. However, there are plenty of ways to effectively market your business for little or no cost.

Telecoms World can even give your business a kick-start with our FREE Google Business Listing. Help your business appear in results pages when people aresearching for businesses like yours on Google Search and Maps. Google MyBusiness makes it easy for your organisation to be found, and bringcustomers in.