Checkout Telecoms World Leading Business WiFi Solutions

YouTube's influence on home viewing habits, especially among younger audiences, is undeniable. According to Ofcom's report, it's become the go-to destination as soon as people switch on their TV sets. Despite broadcast TV still holding the majority share, YouTube has secured its place as the second most-watched service in the UK, surpassing ITV and trailing closely behind the BBC.

In 2024, people spent an average of 4 hours and 30 minutes daily on TV and video content at home. YouTube accounted for a significant portion of this, with 39 minutes spent per day overall, including 16 minutes via TV sets. This shift is particularly driven by younger adults aged 16-34, who spend about 18 minutes daily watching YouTube on their TVs. Remarkably, even older demographics, such as those over 55, have doubled their YouTube TV consumption compared to the previous year, spending 11 minutes daily in December 2024.

Interestingly, the appeal of YouTube spans across generations, with notable spikes in viewership for certain age groups. For instance, 20% of children aged 4-15 immediately turn to the YouTube app upon switching on their TVs. This diversification of viewership suggests a broadening appeal and the platform's ability to cater to a wide range of interests and demographics.

Moreover, the report highlights significant viewership milestones, such as the top-watched programmes of the year, led by Gavin and Stacy: The Finale, Wallace and Gromit: Vengeance Most Fowl, and Mr Bates vs The Post Office. Notably, the shift towards digital platforms is further emphasised by Netflix's Adolescence becoming the most-watched TV event in early 2025, marking a pivotal moment where streaming content surpassed traditional TV in weekly ratings.

These trends underscore YouTube's pivotal role in reshaping how audiences consume content, signaling a dynamic shift towards digital streaming services across all age groups in the UK.