East Devon is a local government district in Devon, England. The district was formed on 1 April 1974 and is based in Sidmouth serving a population of 132,900 spread across 314 square miles. Their coastline forms part of England’s first and only World Heritage site designated for its natural environment. The East Devon Area of Outstanding Natural Beauty lies wholly within the District, together with the greater part of the Blackdown Hills AONB. Also providing a wide range of services including planning, housing, environmental health, streetscene, countryside management, refuse and recycling.
For East Devon District Council, travel and tourism is key to their economy and, with so many attractions and points of interest in the area, they wanted to ensure everyone had access to information about them. They required an option for visitors to have further information about a particular point of interest and looked in to interactive maps or detailed signs which did not prove cost-effective, nor gave them the option to easily amend information if necessary.
By providing an option for visitors to call in to a number to listen to information on the points of interest, East Devon District Council were able to manage their numbers and visitor information much more effectively. The Council erected signs with a number for visitors to call if they wish to find out more about the location they were in which saved the council money by never having out of date information on their signs.
Telecoms World developed a product to meet the needs of East Devon District Council along with a variety of virtual numbers to support it. East Devon District Council were able to dial-in and update relevant visitor information easily which was available instantly to anyone using the service. They were also able to review the incoming call statistics of when calls were received and for how long people listened with our Call Analytics product.