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By assigning local numbers to each marketing campaign, you can identify which area in the UK has received the highest number of inbound calls. Our Marketing Call Analytics enables you to focus on high-performing areas whilst looking to enhance your marketing strategy in others - ensuring you are making the most of your marketing budget.
Our in-depth Call Analytics offers a detailed call data summary, number comparison and a detailed 'heat map' using Google Maps. This helps the user to see the type of caller, their location, and the duration of the call to see if the caller is engaged in the service or offer.
The Call Analytics platform provides you with complete insight into your business calls from a single interface. Review the success of your marketing campaigns across multiple locations by assigning a local number to each, then reporting on which campaign has performed the best.
Our Marketing Call Analytics software is used to enhance call handling and improve sales by identifying which marketing methods and areas are most beneficial to your business. There are a wide range of reports, graphs and charts that offer complete visibility of calls and call outcome.
Call Analytics supplies quantifiable data on your business phone numbers through an easy-to-use interface, readily accessible online to pull information quickly and never miss an opportunity.
There are two versions available for this service. The first enables the user to identify which area code the call was made from, and the second provides full caller details including whether the caller is an existing customer, the duration of the call, and if the caller has called multiple times. Assign each marketing number with an alias to help you identify the specific area or marketing campaign to quickly discover the impact of each.
No. There are 520 local 01/02 numbers which can be used in multiple areas across the UK. Assign local numbers to a range of different media outlets such as radio, TV, billboards, and flyers in a single area to analyse which campaign has received the most calls in that area. Alternatively, assign numbers to marketing campaigns in multiple different areas across the country to identify which location/campaign is most beneficial.
There are numerous ways to ensure that your local number calls are always captured. Local Marketing Numbers can be routed to any landline or mobile to ensure calls are answered whilst on the move. When calls are missed or unanswered, you can activate a business voicemail message for the caller – with voicemail messages stored and emailed to a designated email address. If you would like to use a designated capture company to receive your incoming marketing calls, we can recommend several organisations for you.
Local Marketing Numbers allows users to focus their attention on specific marketing campaigns, marketing spend, and areas to help bring in new business using marketing techniques. Call Tracking focusses more on analysing and building existing customer relationships, call time developments and methods of improving business growth through detailed comparison reports.
Monitoring and tracking the success of Local Marketing Numbers can dramatically help your business to identify which marketing areas you should be focussing spend. For example, if a business had multiple adverts across the country but only 2/20 marketing campaigns were receiving a high number of calls, the business can cut significant costs by re-directing spend in the low performing areas to focus on the stronger campaigns.
